The market status of fake Breitling
According to the data of the Federation of the Swiss Watch Industry in 2021, the global counterfeit luxury watch market has reached 3.2 billion US dollars, of which fake Breitling accounts for as much as 17%. These imitations mainly come from underground workshops in Southeast Asia (65%) and Eastern Europe (23%). Some high-end imitations can be sold for 800-1500 US dollars, and the appearance similarity is more than 90%.
High-risk channels
- Second-hand trading groups on social platforms (such as WeChat/Telegram)
- Unauthorized e-commerce websites marked with “factory direct sales”
- “Duty-free shops” near tourist attractions
5 core identification points
| Identification parts | Authentic features | fake BreitlingCommon Questions |
|---|---|---|
| Dial logo | Three-dimensional etching, wing anchor logo ratio 1:1.618 | Rough printing, wing anchor wings asymmetrical |
| Chronograph button | Thread spacing 0.5mm, crisp “click” sound when pressed | Thread misalignment, button loose |
| Back-through movement | The balance wheel has a “B” laser engraved | Using domestic Seagull movement to impersonate |
| Luminous coating | Super-LumiNova® C1 level | Brightness decreases by 50% after 30 minutes |
| Watchband connection | Serial number is consistent with warranty card | No serial number or duplicate numbers |
Professional tool verification
It is recommended to purchase a 10x magnifying glass (about $15) and a ultraviolet lamp (about $25): the genuine dial will display an invisible anti-counterfeiting code under ultraviolet light.
Safe channels for purchasing genuine products
- Brand-operated stores: 142 stores around the world provide lifetime maintenance
- Authorized dealers: 38 certified merchants in the Asia-Pacific region can be found on the official website
- Second-hand certification platform: Chrono24’s “Escrow” guarantee service
